Serial Entrepreneur Finds Success Using Social Media

GloryWorks! Family,

How are your business related social media efforts going? Swimmingly, I hope. If you need a little inspiration, I have plenty of examples of individuals who are using social media to boost their businesses and rake in some serious dough.

This week's inspiration: Mari Luangrath, founder, Foiled Cupcakes
taken from Crain's Small Business Forum Newsletter

Luangrath is currently working on her third entrepreneurial venture, Foiled Cupcakes, Chicago's only online-order and personal-delivery cupcake company. Starting the gourmet business with her own capital and using social media as her only form of advertising, Luangrath has proven her expertise in relationship building using online networks and word-of-mouth marketing: Foiled Cupcakes surpassed first-year revenue goals by more than 600%, entirely attributed to Twitter, Facebook, LinkedIn and blogging.

Luangrath's authenticity and passion for business strategy and networking has resulted in a client list that includes Bank of America, the Chicago Cubs, the Food Channel, Harpo Communications, Northwestern University, Wm. J. Wrigley Co. and more than 100 Fortune 500 companies.